Step 1. Choose the Right Keywords
As with all The Ad Cloud campaigns, it begins with research. The direction we go in will all depend on what you want to achieve. Do you want to simply increase traffic to your website? Do you want to increase sales? Whatever your goal, it's time to get specific.
Once the goal is agreed upon, we will analyse your competition to see how they're doing things – and find out how we can help you do it better.
Based on your mission statement and the research we conduct, we will put together a list of keywords to bid on with Google and Bing. We will always keep you in the loop with this process, making sure you know what words are being searched for within your industry, because it's a great way of helping you know your online business and market.
Through using the Google Keyword Tool, we can conduct market analysis based on the latest search trends to find out what people want to know and what they're looking for when they search online.
After that, we create a landing page for each keyword grouping we make – so when someone searches for something, then clicks on your site, they will be taken to a custom-made page with all the information they need.
Step 2. Managing the Account
We have a specific PPC team at The Ad Cloud who will set up and manage ad accounts on your behalf. Our staff are trained and experienced in managing these campaigns, and can ensure they run fluidly at and after launch.
We will discuss keywords, landing pages, and advert content with you before the campaign launches. We will also discuss the bidding process for keywords – because other people will want to use the same ones.
After the campaign launches, our team will manage the accounts every day to ensure maximum return on investment.
Step 3. Landing Page and Tracking
Similar keywords will be assigned into set groups, and these groups will all need a landing page built for when a browser clicks through from the advert. We can build these pages for you, and track their performance.
Landing page quality is a big factor in determining the position of your advert on Google and Bing. Search engines analyse the quality of your landing page based on a number of things. These include, but are not limited to: keyword click-through rate, frequency of ad clicks, your account history, how relevant and easy to use your site is, your performance in relation to location, and ad performance.
At this stage, we need to think about readability, usability, and fluidity. The landing page should be clear and easy to navigate, just like your website itself, and key information has to be easy to find.
The Ad Cloud can manage all this work so you don't have to. We can set up a landing page for every keyword grouping, then track and measure the effectiveness of every keyword. We're always looking at ways we can measure key data to help us optimise and improve the campaign down the line, and maintain a solid return on investment for your business.
Step 4. Taking Flight
One of the benefits of PPC campaigns is that they can be launched on the day of approval – so once we're both happy with every detail, the ad campaign can be rolled out there and then.
Instant results will be generated and we can use them to quickly monitor the business you're generating. This clear, presentable concrete data eliminates guesswork and gives us a solid knowledge base with which to improve your website based on real user needs.
Although results are instant, it's worth taking time before making major changes. Baby steps are often best: making little amendments, and seeing their result, instead of making sweeping changes that could prove catastrophic to business.
Step 5. Honing the Product
Daily management is a crucial stage of the PPC operation. It's no use just splashing a bit of cash and hoping it will improve your business – you have to optimise the campaign every day, or you will end up wasting money.
That's where we come in. The Ad Cloud PPC team will provide a detailed monthly report so you can check the date to see where things are working and where they might need a bit of editing.
Our hard work and dedication combined with your passion help to ensure a solid return on investment, because we're always here for you.