Pay-per-click advertising has exploded in recent years and the reason is simple: It is fast and effective.
With a good strategy, you can jump right to the top of Google search pages and generate a huge return on your investment by generating massive amounts of traffic.

Pay Per Click Advertising.

Step 1. Choose the Right Keywords

As with all The Ad Cloud campaigns, it begins with research. The direction we go in will all depend on what you want to achieve. Do you want to simply increase traffic to your website? Do you want to increase sales? Whatever your goal, it's time to get specific.

Once the goal is agreed upon, we will analyse your competition to see how they're doing things – and find out how we can help you do it better.

Based on your mission statement and the research we conduct, we will put together a list of keywords to bid on with Google and Bing. We will always keep you in the loop with this process, making sure you know what words are being searched for within your industry, because it's a great way of helping you know your online business and market.

Through using the Google Keyword Tool, we can conduct market analysis based on the latest search trends to find out what people want to know and what they're looking for when they search online.

After that, we create a landing page for each keyword grouping we make – so when someone searches for something, then clicks on your site, they will be taken to a custom-made page with all the information they need.

Step 2. Managing the Account

We have a specific PPC team at The Ad Cloud who will set up and manage ad accounts on your behalf. Our staff are trained and experienced in managing these campaigns, and can ensure they run fluidly at and after launch.

We will discuss keywords, landing pages, and advert content with you before the campaign launches. We will also discuss the bidding process for keywords – because other people will want to use the same ones.

After the campaign launches, our team will manage the accounts every day to ensure maximum return on investment.

Step 3. Landing Page and Tracking

Similar keywords will be assigned into set groups, and these groups will all need a landing page built for when a browser clicks through from the advert. We can build these pages for you, and track their performance.

Landing page quality is a big factor in determining the position of your advert on Google and Bing. Search engines analyse the quality of your landing page based on a number of things. These include, but are not limited to: keyword click-through rate, frequency of ad clicks, your account history, how relevant and easy to use your site is, your performance in relation to location, and ad performance.

At this stage, we need to think about readability, usability, and fluidity. The landing page should be clear and easy to navigate, just like your website itself, and key information has to be easy to find.

The Ad Cloud can manage all this work so you don't have to. We can set up a landing page for every keyword grouping, then track and measure the effectiveness of every keyword. We're always looking at ways we can measure key data to help us optimise and improve the campaign down the line, and maintain a solid return on investment for your business.

Step 4. Taking Flight

One of the benefits of PPC campaigns is that they can be launched on the day of approval – so once we're both happy with every detail, the ad campaign can be rolled out there and then.

Instant results will be generated and we can use them to quickly monitor the business you're generating. This clear, presentable concrete data eliminates guesswork and gives us a solid knowledge base with which to improve your website based on real user needs.

Although results are instant, it's worth taking time before making major changes. Baby steps are often best: making little amendments, and seeing their result, instead of making sweeping changes that could prove catastrophic to business.

Step 5. Honing the Product

Daily management is a crucial stage of the PPC operation. It's no use just splashing a bit of cash and hoping it will improve your business – you have to optimise the campaign every day, or you will end up wasting money.

That's where we come in. The Ad Cloud PPC team will provide a detailed monthly report so you can check the date to see where things are working and where they might need a bit of editing.

Our hard work and dedication combined with your passion help to ensure a solid return on investment, because we're always here for you.

  • Website Types

    The corporate world is so cluttered that it’s important to stand out. And research shows that web-browsers will judge the quality of your business bases on how good your website looks.
  • Technology

    At The Ad Cloud, we use only the very best in web design technology. Drawing upon the wealth of talent available in the Open Source community and using our skill and expertise to mould it to your specific needs.
  • Hosting

    If you do not want to deal with the stress of hosting your own website, then use our servers instead - and even have us maintain the site, if you don't want to.
  • Mobile

    Did you know that more than 8million people per day use the internet on smartphones in the UK? Let us help you tap into this rapidly expanding, lucrative market.
  • SEO

    We start with extensive research and constantly think content.
    Carefully analysing results and fine tuning our methodologies allow us to optimise your website specifically to what is profitable for you.
  • Local SEO

    When thinking about search engine optimisation, you have to factor location into the equation. Over 20% of searches have local relavancy, and Google is always looking to improve its local search results.
  • Pricing Schemes

    Through working closely with you, we will suggest a timeframe for your individual project. Every campaign is different, and naturally timeframes will change based upon your market and your needs.
  • Email Marketing

    Email marketing is the most direct form of internet marketing available. You reach customers directly – and unlike other ad channels, even if they do not respond immediately, the email is there in their inbox for later.
  • Landing Pages

    Why is it important to create a landing page for specific keywords? Because you have paid for their click and we need to do everything in our power to make sure we convert visting browsers into customers.
  • Call Tracking

    By pairing a specific telephone number with a group of keywords, and displaying that number on the landing page, we can track and collate data even when the business comes through the phone.
  • Display Advertising

    Display Advertising is where traditional marketing meets modern technology. Think of it like placing an advert in a newspaper - but when someone clicks on it, they are taken directly to your website.
  • Re-targeting

    You must have seen it before - you are browsing a website and an advert is shown that seems to know you and what you like to look for? That is something we call "Re-targeting", and it is a powerful tool in your marketing arsenal.
  • Media Buying

    Media Buying is the process of buying "media real estate" - placing ads at premium positions on websites to generate a good return on your investment at great value.
  • Designing your ads

    Adverts are like books - people judge them on appearances. Your advert needs to be high quality in order to generate clicks, and thus increase conversion rates.
  • Facebook

    Facebook is the most popular social networking site in the world, and we can help you use it to increase traffic, spread brand awareness and improve sales.
  • Twitter

    Twitter is one of the 10 most popular websites in the world. It has been described as the SMS of the internet, where users post post text messages limited to just 140 characters.
  • LinkedIn

    LinkedIn is a social networking site especially geared towards business. We can utilise its power to engage with customers, clients, peers and other businesses.

Get in touch.

If you would like to discuss an upcoming project or idea, or just have any general questions, then feel free to contact us and we will be happy to assist you.

The Ad Cloud, Europa House, Barcroft St, Bury BL9 5BT


We aim to respond to all questions within 24 hours, however this might take a little longer during holiday periods.

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