At The Ad Cloud, we know that the most important part of any web design project is making sure it reflects you and your business. Planning and research are key - which is why we make sure we know what you want before we begin.

Our website building process.

Step 1. Getting to know you

At The Ad Cloud, we know that the most important part of any web design project is making sure it reflects you and your business. Planning and research are key – which is why we make sure we know what you want before we begin.

We use this first-hand research to identify your unique selling points, and analyse your competitors so you can stand out from the crowd. Our design team will use this information and present it in a clear and presentable way, so your visitors can read through your page with ease.

Through clever use of content organisation and wording, we make sure that your services and products are represented by the right keywords. This ensures that your website will rank highly in search engines.

Step 2. Design

This is where your vision starts to become reality. With more and more people browsing the web on high-resolution smartphones and tablets, it’s important to make a good first impression. At The Ad Cloud, our designers use only the best software to create excellent results.

With industry-leading skills in Adobe Photoshop and Illustrator, we can create stunning visual effects. Whether your visitors are browsing on a computer at home or zooming in with two taps on their tablet, your website will look stunning.

Our team will create a range of different designs, but you will have the final say, ensuring we work together to represent your product in the best possible way.

Step 3. Building the Website

Once you’ve approved the design of your website, it’s time to pass it over to our web developers. They’re the wizards who turn the design into a fully-functioning website.

We know how important it is for you to be able to update your website with ease once it’s live. Because of this, we tend to use CMS systems like WordPress, which have an easy-to-use interface behind the scenes.

The developers will build the site from the ground up, to ensure the structure and the pages are fully functional. You’ll even be able to access the site through our development server, and watch as it comes to life.

Step 4. Website Content

After your website has been designed and the framework built, it’s over to you. By logging into the CMS system, you can write web copy and save images exactly as you’d like them.

The systems we use are designed with simplicity in mind – so you should have no trouble navigating them and putting a personal stamp on your brand new site.

Of course, The Ad Cloud has its own content creation service that you can also make use of. All you have to do is give us the key information, and we’ll add SEO friendly copy to help you make the most of your new website.

Step 5. Testing

When your webpage is ready, we’ll test it on a wide range of different platforms to make sure it runs smoothly across the board. This is an important stage of the process – especially when you consider the sheer amount of variety web-browsers now have.

Visitors can come to your site from home or on the move, with their TV, their phones, and their games console. We’ll test every single page of your site to make sure it runs well and remains bug-free no matter where your traffic comes from.

And because the way people use the internet is always changing, we’ll always be there to help make sure your website offers a great experience.

Step 6. Going Live

After we’ve checked everything and you’re happy with how it looks, we’ll set your website live!

Our team will be on hand to make sure the launch goes as well as possible, and we can even set up a meeting with you to discuss ways to market the site now that it’s out in the world.

We can also help you monitor and measure the impact of your website, and ensure your visitors enjoy a seamless browsing experience.

  • Website Types

    The corporate world is so cluttered that it’s important to stand out. And research shows that web-browsers will judge the quality of your business bases on how good your website looks.
  • Technology

    At The Ad Cloud, we use only the very best in web design technology. Drawing upon the wealth of talent available in the Open Source community and using our skill and expertise to mould it to your specific needs.
  • Hosting

    If you do not want to deal with the stress of hosting your own website, then use our servers instead - and even have us maintain the site, if you don't want to.
  • Mobile

    Did you know that more than 8million people per day use the internet on smartphones in the UK? Let us help you tap into this rapidly expanding, lucrative market.
  • SEO

    We start with extensive research and constantly think content.
    Carefully analysing results and fine tuning our methodologies allow us to optimise your website specifically to what is profitable for you.
  • Local SEO

    When thinking about search engine optimisation, you have to factor location into the equation. Over 20% of searches have local relavancy, and Google is always looking to improve its local search results.
  • Pricing Schemes

    Through working closely with you, we will suggest a timeframe for your individual project. Every campaign is different, and naturally timeframes will change based upon your market and your needs.
  • Email Marketing

    Email marketing is the most direct form of internet marketing available. You reach customers directly – and unlike other ad channels, even if they do not respond immediately, the email is there in their inbox for later.
  • Landing Pages

    Why is it important to create a landing page for specific keywords? Because you have paid for their click and we need to do everything in our power to make sure we convert visting browsers into customers.
  • Call Tracking

    By pairing a specific telephone number with a group of keywords, and displaying that number on the landing page, we can track and collate data even when the business comes through the phone.
  • Display Advertising

    Display Advertising is where traditional marketing meets modern technology. Think of it like placing an advert in a newspaper - but when someone clicks on it, they are taken directly to your website.
  • Re-targeting

    You must have seen it before - you are browsing a website and an advert is shown that seems to know you and what you like to look for? That is something we call "Re-targeting", and it is a powerful tool in your marketing arsenal.
  • Media Buying

    Media Buying is the process of buying "media real estate" - placing ads at premium positions on websites to generate a good return on your investment at great value.
  • Designing your ads

    Adverts are like books - people judge them on appearances. Your advert needs to be high quality in order to generate clicks, and thus increase conversion rates.
  • Facebook

    Facebook is the most popular social networking site in the world, and we can help you use it to increase traffic, spread brand awareness and improve sales.
  • Twitter

    Twitter is one of the 10 most popular websites in the world. It has been described as the SMS of the internet, where users post post text messages limited to just 140 characters.
  • LinkedIn

    LinkedIn is a social networking site especially geared towards business. We can utilise its power to engage with customers, clients, peers and other businesses.

Get in touch.

If you would like to discuss an upcoming project or idea, or just have any general questions, then feel free to contact us and we will be happy to assist you.

The Ad Cloud, Europa House, Barcroft St, Bury BL9 5BT


We aim to respond to all questions within 24 hours, however this might take a little longer during holiday periods.

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