PRIVACY POLICY

At The Ad Cloud, we take data privacy and data sovereignty extremely seriously. As a UK-based AI technology provider, we comply fully with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This policy outlines how we collect, process, and protect your information.

1. Information We Collect

When you interact with our websites, SaaS dashboard, or deploy our AI agents, we may collect the following data:

  • Identity & Contact Data: Name, business email, phone number, and company name.
  • Technical Data: IP address, browser type, device information, and usage metrics on our platforms.
  • AI Deployment Data: When utilizing agents like SIGNAL, ORBIT, or SYNAPSE, we process authorized CRM connections, lead qualification metrics, and campaign analytics necessary for the AI to perform its designated functions.

2. How We Use Your Data

We process your information exclusively to provide and improve our services. Specifically, we use it to:

  • Power the machine learning and algorithmic models of your active AI agents (e.g., ATLAS, APEX, ECHO).
  • Provide personalized customer support and technical troubleshooting.
  • Send important service updates, security alerts, and administrative messages.
  • Analyze platform usage to optimize our backend infrastructure and user experience.

3. AI Processing & Data Sovereignty

We do not sell, rent, or trade your data to third-party brokers. The data processed by our AI agents remains siloed and is strictly used to execute your specific marketing and operational tasks. Our AI agents (such as VECTOR) continually monitor data flow to ensure strict compliance and brand safety. All core processing infrastructure is secure and complies with UK and EU data sovereignty regulations.

4. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. When you close your account or terminate a retainer, your specific CRM integrations and proprietary training data are securely decoupled and purged from our active processing environments.

5. Your Legal Rights

Under data protection laws, you have rights in relation to your personal data, including the right to:

  • Request access to your personal data (Subject Access Request).
  • Request correction of the personal data that we hold about you.
  • Request erasure of your personal data ("Right to be Forgotten").
  • Object to processing or request restriction of processing of your personal data.

6. Contact Us

If you have any questions about this privacy policy or our privacy practices, please contact our data protection team:

Email: hello@theadcloud.co.uk
Phone: 0333 358 3332

Last Updated: September 2026