We can help you to use Facebook, Twitter, and other such websites to engage with your audience, analyse trends, and drive business directly to your website.

How does it work?

Basically, social media is a term used to describe the ways in which people all around the world can engage with one another and share things online.

It is an ever-changing landscape where each day something new pops up aiming to evolve the way we share content with like-minded individuals.

1. Networking

Websites like Facebook allow you to easily stay in touch with friends and family across the world. Users create a profile and share content, which others can then pick up and share themselves, allowing photos, videos, or links to go “viral” and spread globally across a network of friends in a matter of seconds.

2. Blogging

YouTube is the world-leader in video sharing, and is a great way to communicate without having to read pages of text. Meanwhile, websites like Flickr allow users to share vast albums of photos across the web.

3. Blogging

Blogs are like online diaries, where individuals or groups regularly update the site with posts about a range of different topics. These posts can then be shared through other social networking sites like Facebook and Twitter, and spread quickly across the world. They also provide the opportunity for readers to leave comments and discuss each post, and are a great way to interact with the community.

4. Social Bookmarking

There are numerous websites designed with this in mind, but Reddit is one of the biggest. Here, users can post up websites, blogs, images or videos, and the rest of the internet’s users can comment on them. It’s a quick and simply way of bringing topics and news to the attention of the world, and these websites are becoming increasingly popular.

Social Media Management

If reading through the numerous ways to market yourself socially sounds scary or too much work – Don’t worry! Whatever your social media requirements, our experts are here to meet them. We have a trained social media management team who can develop, build, and maintain your social presence across a range of outlets.

Managing social media is an every-day job, and it can be hugely time consuming. Getting The Ad Cloud to run your social media allows you to free yourself and spend time elsewhere, in the office or at home.

We will run your social media channels on a daily basis, and can keep you in the loop whenever anything important happens. Our experts are trained and experiences in promoting a range of services and businesses, and will treat yours as if it’s their own.

What are you waiting for? Speak to one of our social media experts today!

Step 1. Choose the Right Keywords

As with all The Ad Cloud campaigns, it begins with research. The direction we go in will all depend on what you want to achieve. Do you want to simply increase traffic to your website? Do you want to increase sales? Whatever your goal, it’s time to get specific.

Once the goal is agreed upon, we will analyse your competition to see how they’re doing things – and find out how we can help you do it better.

Based on your mission statement and the research we conduct, we will put together a list of keywords to bid on with Google and Bing. We will always keep you in the loop with this process, making sure you know what words are being searched for within your industry, because it’s a great way of helping you know your online business and market.

Through using the Google Keyword Tool, we can conduct market analysis based on the latest search trends to find out what people want to know and what they’re looking for when they search online.

After that, we create a landing page for each keyword grouping we make – so when someone searches for something, then clicks on your site, they will be taken to a custom-made page with all the information they need.

Step 2. Managing the Account

We have a specific PPC team at The Ad Cloud who will set up and manage ad accounts on your behalf. Our staff are trained and experienced in managing these campaigns, and can ensure they run fluidly at and after launch.

We will discuss keywords, landing pages, and advert content with you before the campaign launches. We will also discuss the bidding process for keywords – because other people will want to use the same ones.

After the campaign launches, our team will manage the accounts every day to ensure maximum return on investment.

Step 3. Landing Page and Tracking

Similar keywords will be assigned into set groups, and these groups will all need a landing page built for when a browser clicks through from the advert. We can build these pages for you, and track their performance.

Landing page quality is a big factor in determining the position of your advert on Google and Bing. Search engines analyse the quality of your landing page based on a number of things. These include, but are not limited to: keyword click-through rate, frequency of ad clicks, your account history, how relevant and easy to use your site is, your performance in relation to location, and ad performance.

At this stage, we need to think about readability, usability, and fluidity. The landing page should be clear and easy to navigate, just like your website itself, and key information has to be easy to find.

The Ad Cloud can manage all this work so you don’t have to. We can set up a landing page for every keyword grouping, then track and measure the effectiveness of every keyword. We’re always looking at ways we can measure key data to help us optimise and improve the campaign down the line, and maintain a solid return on investment for your business.

Step 4. Taking Flight

One of the benefits of PPC campaigns is that they can be launched on the day of approval – so once we’re both happy with every detail, the ad campaign can be rolled out there and then.

Instant results will be generated and we can use them to quickly monitor the business you’re generating. This clear, presentable concrete data eliminates guesswork and gives us a solid knowledge base with which to improve your website based on real user needs.

Although results are instant, it’s worth taking time before making major changes. Baby steps are often best: making little amendments, and seeing their result, instead of making sweeping changes that could prove catastrophic to business.

Step 5. Honing the Product

Daily management is a crucial stage of the PPC operation. It’s no use just splashing a bit of cash and hoping it will improve your business – you have to optimise the campaign every day, or you will end up wasting money.

That’s where we come in. The Ad Cloud PPC team will provide a detailed monthly report so you can check the date to see where things are working and where they might need a bit of editing.

Our hard work and dedication combined with your passion help to ensure a solid return on investment, because we’re always here for you.

Content Marketing

It might sound like business jargon, but the idea of content marketing is a strong one rooted in concrete results.

Creating consistent, interesting and useful content is a great way of targeting and reaching your audience. Your service immediately becomes more valuable because you are establishing your knowledge and proving your expertise.

Not only can you use content marketing to prove to existing customers that you the best in the business, it’s also a great way of bringing in new visitors and engaging them once they arrive at your website.

Like every business, every marketing strategy is different, and it’s important to establish ground rules at the outset. How involved do you want to be? What is your level of experience and expertise? How can we work together to provide original, exciting content? These are all things we will focus on.

This is how The Ad Cloud content marketing campaign can help you:

Research: Every successful campaign begins with research, and content marketing strategies are no different. We’ll work with you from the ground up to ensure you’re happy with every stage of the process.

Creative experts: Our creative team are master content writers who can deftly create and weave sentences in a way that is at once readable and SEO friendly.

Reaching your audience: We have the experience, knowledge and contacts to get your content out to the people who need to see it, giving it the best possible visibility.

Feedback: We can generate reports and data to show you how effective the campaign has been. This includes specific website statistics and details on where your visitors are coming from, what they’re looking at, and how long they’re staying on the page.

Step 1. Getting to know you

At The Ad Cloud, we know that the most important part of any web design project is making sure it reflects you and your business. Planning and research are key – which is why we make sure we know what you want before we begin.

We use this first-hand research to identify your unique selling points, and analyse your competitors so you can stand out from the crowd. Our design team will use this information and present it in a clear and presentable way, so your visitors can read through your page with ease.

Through clever use of content organisation and wording, we make sure that your services and products are represented by the right keywords. This ensures that your website will rank highly in search engines.

Step 2. Design

This is where your vision starts to become reality. With more and more people browsing the web on high-resolution smartphones and tablets, it’s important to make a good first impression. At The Ad Cloud, our designers use only the best software to create excellent results.

With industry-leading skills in Adobe Photoshop and Illustrator, we can create stunning visual effects. Whether your visitors are browsing on a computer at home or zooming in with two taps on their tablet, your website will look stunning.

Our team will create a range of different designs, but you will have the final say, ensuring we work together to represent your product in the best possible way.

Step 3. Building the Website

Once you’ve approved the design of your website, it’s time to pass it over to our web developers. They’re the wizards who turn the design into a fully-functioning website.

We know how important it is for you to be able to update your website with ease once it’s live. Because of this, we tend to use CMS systems like WordPress, which have an easy-to-use interface behind the scenes.

The developers will build the site from the ground up, to ensure the structure and the pages are fully functional. You’ll even be able to access the site through our development server, and watch as it comes to life.

Step 4. Website Content

After your website has been designed and the framework built, it’s over to you. By logging into the CMS system, you can write web copy and save images exactly as you’d like them.

The systems we use are designed with simplicity in mind – so you should have no trouble navigating them and putting a personal stamp on your brand new site.

Of course, The Ad Cloud has its own content creation service that you can also make use of. All you have to do is give us the key information, and we’ll add SEO friendly copy to help you make the most of your new website.

Step 5. Testing

When your webpage is ready, we’ll test it on a wide range of different platforms to make sure it runs smoothly across the board. This is an important stage of the process – especially when you consider the sheer amount of variety web-browsers now have.

Visitors can come to your site from home or on the move, with their TV, their phones, and their games console. We’ll test every single page of your site to make sure it runs well and remains bug-free no matter where your traffic comes from.

And because the way people use the internet is always changing, we’ll always be there to help make sure your website offers a great experience.

Step 6. Going Live

After we’ve checked everything and you’re happy with how it looks, we’ll set your website live!

Our team will be on hand to make sure the launch goes as well as possible, and we can even set up a meeting with you to discuss ways to market the site now that it’s out in the world.

We can also help you monitor and measure the impact of your website, and ensure your visitors enjoy a seamless browsing experience.