Pay Per Click Advertising.
Step 1. Choose the Right Keywords
As with all The Ad Cloud campaigns, it begins with research. The direction we go in will all depend on what you want to achieve. Do you want to simply increase traffic to your website? Do you want to increase sales? Whatever your goal, it’s time to get specific.
Once the goal is agreed upon, we will analyse your competition to see how they’re doing things – and find out how we can help you do it better.
Based on your mission statement and the research we conduct, we will put together a list of keywords to bid on with Google and Bing. We will always keep you in the loop with this process, making sure you know what words are being searched for within your industry, because it’s a great way of helping you know your online business and market.
Through using the Google Keyword Tool, we can conduct market analysis based on the latest search trends to find out what people want to know and what they’re looking for when they search online.
After that, we create a landing page for each keyword grouping we make – so when someone searches for something, then clicks on your site, they will be taken to a custom-made page with all the information they need.
Step 2. Managing the Account
We have a specific PPC team at The Ad Cloud who will set up and manage ad accounts on your behalf. Our staff are trained and experienced in managing these campaigns, and can ensure they run fluidly at and after launch.
We will discuss keywords, landing pages, and advert content with you before the campaign launches. We will also discuss the bidding process for keywords – because other people will want to use the same ones.
After the campaign launches, our team will manage the accounts every day to ensure maximum return on investment.